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The Steff Gets Her Teddy Bear 2
By Nate | October 1, 2007
In case you were wondering: Yes, The Steff did indeed receive her 15″ Superstar Bear from her friend, blogger NYC Watchdog. It arrived on the 24th, the day it was supposed to, which is a great relief for me since, uh, NYC Watchdog was tracking it’s progress…very…publicly. (He had actually held an on-the-spot survey of his readers to determine exactly which Vermont Teddy Bear The Steff would be getting.)
Now, I don’t know how often bloggers keep their readers apprised of the shipping progress of their purchases, but I think this is the shape of things to come. As more people discover how easy it is to use blogging software, it’ll become second nature for them to use their blogs to hold companies like us to account for shipping, product quality, and customer service.
That’s a strong motivator for VTB to continue to grow our own online presence as well, so we can be in a position to interact with our friends and customers in whichever medium they’re most comfortable. If we can continue the dialog, we’re all making it better together. That’s Being Bear.
Oh, and here’s a belated Happy Birthday to The Steff!
Topics: Blogs & Articles |
October 1st, 2007 at 1:34 pm
Who is The Steff?
October 1st, 2007 at 1:48 pm
We don’t know. [:-)]
In fact, we don’t know who NYC Watchdog is. I mean, I’m sure, if we had to, we could figure it out, especially since we know the product, shipping map, and delivery date that NYC Watchdog’s published. But that would run into customer privacy issues.
I also think that, since NYC Watchdog takes a lot of pains not to disclose his exact location and name, he’d prefer to stay anonymous as long as he can.
What I hope is that, once Be Bear goes live to the world, people like him will start interacting even more often with us, because we’ll finally be swimming in their side of the pool. Imagine a host of bloggers, Diggers, MySpacers, etc., posting about their (hopefully positive) experiences with us, and we, in turn, posting back, leaving comments within their blogs, becoming more a part of their online narrative. Talk about making time to connect and leaving an impression, huh?